What I have learnt till now in my digital marketing first week class!

 This is all about what I have learned in the digital marketing class and what are the topics we had covered till now. 

During my first day of class, I learned how to optimize my profile and post on social media.




     4 important tips to optimize Instagram and social media posts:

1. Content must be attractive and clearly visible

2. Must do keyword research before posting

3. The description must be post-related and keywords oriented

4. Use CTA ( CALL TO ACTION) and post-related TAGS

   5 Steps for better profile optimization

1. Your username must be simple

2. Use a keyword with a profile name

3. Clear bio, with services, expertise, and how you are beneficial to visitors

4. Clear and valid call to action

5. Highlight main services, about yourself, notice, major changes, etc.

 Social Media 

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

Instagram: In this, you post pics, reels, or videos. This account is made for personal use or for business purposes in this there is the option of account type personal account, professional account, or creator account. In this, we do not create pages or groups like Facebook. Instagram is one of the trending social media which is used by content creators.

Facebook: In this, you post pics, text, or videos. In this, we create pages or groups for a topic that we would like to discuss on it. Facebook is used for both personal and business purposes.

LinkedIn: In this, we create a professional network. In this, we search for job people which are helping for our future. In this many jobs are posted by the company or persons.


Twitter: In this, we know the latest breaking news and facts all around. 

Types of Content 

  1. Video
  2. Audio
  3. Text
  4. Image


Video Examples: YouTube ads, Reels, Animation videos, Tv serials, vlogging, and webinars.

Audio Examples: Songs, Fm Radio, Podcasts.

Text Examples: Blog, Article, Newspaper, Mail.

Image Examples: Pics, infographics, Drawings, and charts.





Types of Keyword

  • Short tail keywords
  • Mid tail keywords
  • Long tail keywords

Short tail keywords:  
Numbers of words: 1-2

Keyword goal:        Broad traffic

Mid-tail keywords:

Numbers of words:  3-4

Keyword goal:         moderate traffic

Long tail keywords:

Numbers of words:  4 or more words

Keyword goal:         Targeted traffic












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